Molly Smith might have made her name on Love Island, but she’s far more than just a reality TV face. Over the years, she’s transformed herself into one of the UK’s most admired fashion and fitness influencers. Known for her effortless beauty, gym-honed physique, and refreshingly grounded personality, Molly has built a strong personal brand that keeps growing long after her time in the villa.
Let’s take a closer look at how Molly rose to fame, navigated life in the spotlight, and built a career that’s still thriving in 2025.
Making Waves in Casa Amor
Molly made her television debut as a Casa Amor bombshell on the winter 2020 season of Love Island. She quickly made things more interesting. Callum Jones, who had been coupled up with Shaughna Phillips, famously had his head turned — a move that caused one of the season’s most talked-about moments.
Despite the initial backlash, Molly and Callum proved their doubters wrong by staying together outside the villa. They were one of the few couples to make a real go of it once the cameras stopped rolling, remaining together for over three years.
Life After the Villa
While many ex-islanders quickly fade from the public eye, Molly took a different approach. She chose quality over quick fame, building her presence carefully and authentically. From fashion partnerships to fitness content, her social media showcases her real interests and lifestyle — and it’s paid off. With over 900k followers on Instagram, Molly is now a staple in the UK influencer scene.
She discovers a balance between information that is ambitious and relatable. It starts with a glamorous photo shoot in Dubai and ends with a casual mirror selfie taken from her apartment. It’s this down-to-earth style that keeps her audience engaged.
The Split From Callum Jones
Molly and Callum dissolved their romance in secret in 2023. It came as a shock to fans who had followed their journey since Love Island, but sources close to the couple said there was no drama — just two people growing in different directions.
Molly stayed classy throughout. Rather than feeding gossip columns, she chose to focus on herself — leaning into work, travel, and new opportunities. The split didn’t slow her down. In fact, it seemed to mark the start of a new chapter for her.
Love Island: All Stars 2024
In a move that delighted fans, Molly returned to TV screens in 2024 for Love Island: All Stars. With Callum also in the cast, tensions were high from the start — but true to form, Molly handled it all with elegance and maturity.
She didn’t let old flames distract her. Instead, she showed just how much she’d grown since her first appearance. She forged new friendships, kept things real, and reminded viewers why they loved her in the first place.
Fashion and Fitness Queen
Molly has continued to have a significant impact on the fashion industry. She’s worked with major brands like PrettyLittleThing and Boohoo, often modelling their latest edits in her signature neutral tones and sleek style. Part of the appeal of Molly’s wardrobe is that it always feels wearable, whether it’s loungewear or gowns for a special evening.
On the fitness front, she’s been sharing more about her training routines, wellness habits, and healthy mindset. She advocates being active and being confident in oneself, without going to extremes. For many of her followers, it’s an encouraging and realistic message.
Promoting Confidence and Self-Worth
Molly isn’t afraid to speak out about the pressure of social media, body image, and online trolls. In interviews, she’s opened up about learning to block out negativity and focus on what truly matters.
“There’s always going to be opinions, but I’ve learnt to listen to the ones that actually matter,” she said in a recent Q&A. “I know who I am now.”
That sense of self-assurance is part of what makes her so inspiring to her fans. She doesn’t pretend to be perfect, and that’s exactly why she resonates with so many people.
What’s Next for Molly Smith?
With her Love Island: All Stars stint behind her and a booming social presence, Molly is looking ahead. There are rumours of her launching her own fashion line, and with her eye for style, it wouldn’t be surprising. She’s also teased potential TV projects and has hinted at getting more involved in women’s wellness campaigns.
Whatever comes next, it’s clear Molly’s not just chasing fleeting fame. She’s building something solid — and doing it on her own terms.
FAQs About Molly Smith
Who is Molly Smith?
Molly Smith is a UK-based influencer and model who rose to fame on Love Island 2020 and returned in Love Island: All Stars 2024.
Are Molly Smith and Callum Jones still together?
No, they split in 2023 after three years together. Despite the breakup, they’ve both remained respectful.
What does Molly do now?
She works as a fashion and fitness influencer, collaborating with brands and sharing lifestyle content on Instagram.
What’s her style like?
Molly favours minimal, neutral-toned outfits with a mix of high-street and glam. Her looks are stylish but relatable.
Did she find love in All Stars?
She explored new connections but focused more on personal growth and enjoying the experience.
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