Lucinda Strafford was the bubbly blonde who turned heads during Love Island 2021—with her glam outfits, infectious laugh, and villa drama. Fast forward to 2025, and Lucinda’s name is back on everyone’s lips. But this time, it’s not just because of a new love interest or cheeky Instagram post.
She’s making moves in fashion, wellness, and entrepreneurship—and her transformation is turning heads for all the right reasons.
Here’s everything you need to know about where Lucinda is now, why she’s trending again, and what we can learn from her incredible journey post-villa.
Who Is Lucinda Strafford?
Lucinda first entered our screens in Love Island Series 7, arriving with a suitcase full of designer clothes and her trademark charm. Viewers were captivated by her charming personality and sense of flair, despite some people’s disapproval of her love triangle with Danny Bibby and Aaron Francis.
Born in Brighton, Lucinda was already dabbling in fashion before her reality TV stint—she owned a boutique and had a strong sense of personal style. Post-show, she capitalised on her growing fame, but instead of going down the usual influencer path, she chose to do things a bit differently.
Where Is Lucinda Now in 2025?
It’s safe to say Lucinda didn’t just cash in on her 15 minutes of fame—she’s built something sustainable and meaningful. Let’s look at the key chapters of her post-Love Island life.
1. Launching Strafford Studios
Rather than slap her name on a fast fashion brand, Lucinda launched Strafford Studios in late 2023—a sustainable fashion label inspired by coastal minimalism and timeless cuts.
The brand features:
- Earth-toned co-ords
- Breezy linen sets
- Minimalist activewear
- Accessories made with recycled materials
It’s not just popular on Instagram—Lucinda’s label was featured in a recent piece on the rise of ethical fashion in the UK. Sales have more than doubled in 2024–2025, especially among young British women who value slow fashion.
2. Romance Rumours: Is She Dating Again?
Lucinda’s love life has always been of public interest. After flings with fellow Islanders and a short-lived relationship with a Championship footballer, she’s currently rumoured to be dating Jamie Barden, a fitness entrepreneur with a sizeable social following.
Though she hasn’t confirmed it, fans spotted a recent post of the two in matching outfits during a wellness retreat in Ibiza. The caption? Just a sunflower emoji.
That said, Lucinda has been clear that she’s focused on “loving herself first”—a refreshing message for a generation glued to relationship drama.
3. Taking Her Mental Health Seriously
After a whirlwind couple of years, Lucinda admitted to stepping back from social media in 2024 due to burnout and anxiety. She spent time in Bali, where she completed a yoga teacher training course, and has since adopted a slower, more intentional way of living.
Her recent posts often include mindfulness quotes, wellness check-ins, and behind-the-scenes glimpses of her daily routines—showing that life after Love Island doesn’t have to be all glam and parties.
She also partnered with a mental wellness platform that supports young women dealing with online pressure, receiving praise from UK mental health charities such as Mind UK.
4. TV Comeback on the Horizon?
In 2025, Lucinda’s name has been proposed for a number of TV shows. Word on the street is she’s been approached for:
- Celebs Go Dating
- A documentary on influencer culture
- There are rumours that Love Island: All Stars will make a comeback this summer.
She’s been spotted leaving ITV studios twice this spring, fuelling speculation that she’s set to reappear on our screens. And honestly, we’re ready for it.
Why Is Lucinda Trending Again?
Lucinda’s glow-up hasn’t gone unnoticed—and she’s trending again for more reasons than one.
A. Her Fashion Line’s Success
Strafford Studios isn’t just another influencer vanity project. With clean design, ethical materials, and British manufacturing, it’s earned praise from fashion insiders and Gen Z shoppers alike.
Even a popular UK outlet included her in a list of emerging UK designers shifting the fast fashion narrative.
B. Her Grounded Online Presence
Lucinda’s content has shifted away from sponsored posts and over-filtered selfies. Instead, she shares morning walks, journaling prompts, skincare routines, and honest chats about being overwhelmed.
This vulnerability has helped her regain trust with followers and position herself as a wellness-minded entrepreneur, not just a former Islander.
C. Real Influence, Not Just Follower Count
With over 1.3 million Instagram followers and 300 million+ views on TikTok, Lucinda has the numbers—but it’s her authenticity that makes her stand out.
She uses her platform to talk about:
- The pressure of public relationships
- Comparison culture
- Making mistakes in your 20s
These moments of honesty hit home—and fans are responding.
Lucinda Strafford in 2025: At a Glance
| Category | Details |
|---|---|
| Age | 25 |
| Business | Strafford Studios |
| Location | Brighton & London |
| Followers | 1.3M (IG), 580K (TikTok) |
| Focus | Fashion, wellness, lifestyle |
| Rumoured projects | Celebs Go Dating, ITV docuseries |
What We Can Learn from Lucinda’s Journey
1. Authenticity Always Wins
Lucinda didn’t try to become someone else post-Love Island. She stayed true to herself and her passions—and it paid off.
2. Burnout is Real
Taking time off social media was a bold move, but it helped her come back stronger and more grounded.
3. You Don’t Need to Be Perfect
Lucinda openly admits she’s figuring things out. That kind of realness is what today’s audiences connect with most.
If you’re into stories of growth and rebranding, check out more inspiring journeys on this page.
Final Thoughts
Lucinda Strafford isn’t just another Islander who faded from the spotlight. She’s crafted a thoughtful, stylish, and authentic identity post-show—and in 2025, she’s proof that you can reinvent yourself without losing who you are.
From wellness retreats to business meetings, Lucinda’s showing us that reality TV fame doesn’t have to be fleeting. It can be the foundation for something far more lasting.
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FAQs
Is Lucinda from Love Island still famous?
Yes, Lucinda’s fashion label and social media presence have helped her maintain her popularity in 2025.
Does Lucinda have a boyfriend in 2025?
Rumours suggest she’s dating fitness entrepreneur Jamie Barden, though she hasn’t confirmed the relationship.
What is Strafford Studios?
It’s Lucinda’s ethical fashion brand, offering minimalist, sustainable styles made in the UK.
Will Lucinda return to reality TV?
She’s reportedly in talks with ITV, and fans believe she may appear on Celebs Go Dating or Love Island: All Stars.
Where is Lucinda based now?
She splits her time between Brighton and London, often travelling for work and wellness retreats.
