Como 1907’s sensational return to Serie A after two decades away didn’t just inspire fans — it showcased how smart planning, global interest, and community-driven football can reshape a club’s destiny. The Como 1907 standings in the 2024–25 campaign, highlighted by a 10th-place finish, tell a story not just of survival but of subtle transformation and rising commercial opportunity.
Let’s explore Como’s standing, key players, off-pitch developments, and what this season means for the future.
📊 Como’s 2024–25 Serie A Standings
Como ended their campaign in 10th place, an achievement that surpassed expectations for a newly promoted side. They collected 49 points from 13 wins, 10 draws, and 15 losses, holding their own among seasoned top-flight teams.
| Metric | Value |
| Matches Played | 38 |
| Wins / Draws / Losses | 13 / 10 / 15 |
| Goals For / Against | 49 / 52 |
| Clean Sheets | Estimated ~10 |
| Average Attendance at Home | 10,576 per game |
| Highest Attendance | 13,602 vs AC Milan |
| Lowest Attendance | 9,566 vs Udinese |
| Stadium Capacity | Now 10,759 seats |
A strong basis for the upcoming seasons was established by this strong mid-table finish.
🏟️ Home Advantage: Stadio Giuseppe Sinigaglia
Stadio Giuseppe Sinigaglia, which is tucked away on the shore of Lake Como, provides a distinctive backdrop. Though compact, its 10,759 capacity fosters an electric atmosphere. Named one of the most picturesque stadiums in European football, its charm played a key role in home-game morale and fan enthusiasm.
⚽ Breakthrough Moments This Season
🎯 Historic Winning Run
In a phenomenal stretch, Como secured six consecutive wins — their best run in modern Serie A history — starting with a pivotal win over Udinese in January 2025.
🛡️ Defensive Discipline
Though the club conceded 52 goals, tight defending and a structured midfield meant many games were closely contested rather than runaway defeats.
🏆 Coppa Italia Efforts
Como reached the Round of 32 in the Coppa Italia. Although they bowed out early, the competition gave younger squad members valuable exposure.
🧩 Key Contributors on the Pitch
- Patrick Cutrone: Former AC Milan striker, netted 8 goals
- Assane Diao: A dynamic winger who scored eight goals to match Cutrone
The attack, although not prolific, showed promising balance and coordination. Midfielders supported with goals and assists, often turning tight matches into points.
👔 Ownership, Vision & Leadership
Since their takeover in 2019 by SENT Entertainment, owned by Indonesian billionaires Robert Budi and Michael Bambang Hartono, Como has focused on long-term growth.
Club Faces:
- Cesc Fàbregas: Took over managerial duties late 2024, bringing a mix of tactical discipline and modern thinking
- Moneyball star Billy Beane was hired as a strategic advisor.
- Celebrity support (such as from Hugh Grant and Andrew Garfield) has helped globalise the club’s appeal
Their focus on analytics, youth development, and branding has drawn praise across football media. Independent reviews of Como’s growth point to a fresh approach beyond traditional Italian club models.
🤝 Business Moves & Strategic Deals
In July 2024, Como inked several commercial partnerships:
- Neuberger Berman became a back-of-shirt sponsor
- Playbet.io gained LED advertising rights across home fixtures
- Professional uniforms were provided to men’s, women’s, and junior teams through a multi-year agreement with Adidas.
These deals have boosted Como’s commercial credibility and improved their matchday and retail revenue. According to insights shared via a Guardian report, lower-league clubs taking branding seriously are seeing sharper commercial upturns.
📈 Using Innovation to Compete
In October 2024, Como unveiled the Kitman Labs Intelligence Platform. The system aggregates player data — from fitness and injury tracking to training performance — allowing staff to make informed decisions.
This system is now embedded across all levels: academy, first team, and medical department. Such investment has helped Como punch above their weight despite their modest squad budget.
🌍 Community, Culture & Tourism Boost
The city of Como thrives on tourism, and the football club is part of that ecosystem. Matches provide a reason for off-season visitors to extend their stays, especially with new matchday packages that combine football with lakeside dining or hotel deals.
Fan attendance jumped from 6,012 in Serie B to over 10,500 in Serie A, reinforcing football as a local economic driver. Como 1907 has also launched outreach programmes with schools, aiming to build a new generation of local supporters.
🚀 What’s Next for Como?
- Stadium Upgrades are expected in 2025–26 to boost capacity and fan facilities
- Strengthened Academy with a new training ground and youth scouting expansion
- European Push is not far-fetched if mid-table stability continues
- Digital Growth: Increased online merchandise sales and global fan engagement
Como is positioned as an example for long-term growth in contemporary football thanks to these objectives.
🔄 Quick Recap
- Position: 10th in Serie A with 49 points
- Highlight: A six-game winning streak that set a club record
- Key players: Cutrone and Diao each with 8 goals
- Commercial growth: Adidas kit deal, LED advertising, new sponsors
- Future-ready: Tech-driven development, academy investment, brand expansion
🧠 Final Thought
Como 1907’s journey in the 2024–25 Serie A season is more than a footballing success — it’s a blueprint for modern club transformation. The Como 1907 standings this season, capped by a 10th-place finish, reflect not only on-pitch resilience but a deeper, strategic evolution blending local identity, smart ownership, and data-driven growth.
From attracting celebrity backers to leveraging technology and boosting community ties, Como has become a standout case in European football. If the club maintains this momentum, they’re not just surviving Serie A — they’re rewriting what a comeback looks like in the 21st century.
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❓ FAQ
1. Where did Como 1907 finish in Serie A 2024–25?
They secured a respectable 10th place, just four points off the top eight.
2. Who managed the team this season?
Cesc Fàbregas stepped in mid-season and helped steady the squad.
3. What made Como’s home ground special?
Stadio Giuseppe Sinigaglia, situated beside a lake, ranks among the most picturesque football stadiums in the world.
4. How has the club performed off the pitch?
They’ve signed major sponsorships, partnered with Adidas, and embraced player performance technology.
5. Is Como aiming for Europe next?
While not the goal for next season, the infrastructure and consistency may soon support that ambition.
